Legal

Terms of Use

Last updated: 8 July 2026 · Effective from: 8 July 2026 · Governed by the laws of Manitoba, Canada

These Terms of Use (“Terms”) govern your access to and use of the website operated by PitchCraft Inc. (“PitchCraft,” “we,” “us,” or “our”) at pitchcraft.life and any related pages, content and forms we make available. By accessing the site, you agree to these Terms. If you do not agree, do not use the site. Separate statements of work, master services agreements or insertion orders govern paid marketing programmes and services; where those documents conflict with these website Terms on engagement matters, the signed commercial documents prevail for that engagement.

1. Who we are

PitchCraft Inc. is a digital marketing agency with its principal office at 330 St. Mary Avenue, Suite 300, Winnipeg, Manitoba R3C 3Z5, Canada. Business Number 847295631MB0001. We provide strategy, creative direction, campaign delivery and related advisory services across SEO, PPC, performance marketing, brand, conversion rate optimisation and analytics. We are not an artificial intelligence platform, a software-as-a-service product vendor, an information technology outsourcing firm or a web studio offering development as a substitute for marketing. Descriptions of programmes and services on this site are informational overviews, not offers capable of acceptance without further scoping and written agreement.

2. Eligibility and acceptable use

You must use the site for lawful purposes in accordance with these Terms and applicable Canadian law. You agree not to interfere with site security or operations; attempt unauthorised access to systems or data; submit malicious code; use automated means to scrape content in volume without our prior written consent; impersonate any person or organisation; or submit false information through forms. We may suspend or block access where we reasonably believe misuse has occurred. Enquiry forms must be completed by humans authorised to represent the organisation named; bots intercepted by honeypot or similar controls receive no response.

3. Intellectual property

Unless otherwise stated, site content — including text, graphics, layout, logos as wordmarks, icons and compilation — is owned by PitchCraft or its licensors and protected by Canadian and international intellectual property laws. You may view and temporarily download pages for personal or internal business evaluation of our agency. You may not copy, modify, distribute, publicly display, scrape for training datasets, or create derivative works from our content for commercial publication without prior written permission, except for brief quotations with attribution in ordinary editorial or procurement research contexts that do not misrepresent our offerings.

Client work product ownership is defined in commercial agreements. Website case references and illustrative metrics do not transfer intellectual property rights and do not authorise reuse of third-party brands appearing in screenshots or descriptions.

4. No professional advice by browsing

Content on the site is general information about digital marketing practice and PitchCraft’s positioning. It does not constitute legal, financial, tax, investment or professional advice tailored to your organisation. Marketing recommendations for your situation are only provided under engagement. You remain responsible for decisions made using publicly available content alone.

5. Marketing outcomes disclaimer

Marketing outcomes depend on market conditions, budget, creative execution, platform policies and audience response. PitchCraft provides strategy, creative and campaign delivery — results vary. We do not guarantee sales, follower growth, viral reach, rankings, cost-per-lead thresholds or return on investment. Case metrics, averages and campaign counts presented on the site are illustrative of structured work and measurement culture; they are not forecasts, warranties or contractual service levels unless expressly stated in a signed statement of work. Platform algorithm changes, auction dynamics, inventory limits, regulatory constraints and competitor activity can materially affect performance independent of agency craft.

Any verbal or informal discussion of “expected” results is interpretive and subordinate to the disclaimer in these Terms and in executed contracts. Procurement teams should treat guaranteed-ROI language from any vendor sceptically; PitchCraft refuses to include unlawful or reckless guarantees to win work.

6. Programme and pricing information

Programme names, codes (such as PC-101 through PC-601), tier pricing in Canadian dollars and service descriptions are starting points for scoping conversations. Fees exclude applicable taxes unless stated. Media spend, software licences and third-party costs are typically separate. We may update published ranges without notice; only a signed commercial document creates payment obligations. Currency is CAD unless otherwise agreed in writing.

7. Contact form and communications

When you submit the contact form, you must provide accurate information and affirmative PIPEDA-related consent as presented. We may communicate with you regarding your enquiry using the contact details supplied. Unsolicited commercial messages are handled in accordance with applicable Canadian anti-spam rules for business messaging and our Privacy Policy. You may request that operational marketing messages from PitchCraft cease by contacting [email protected]; transactional messages relating to existing contracts may still be required.

8. Third-party platforms and links

Our site may reference or link to third-party platforms (search engines, social networks, analytics tools and similar). We do not control those platforms and are not responsible for their availability, policies or conduct. Use of third-party tools in a client engagement is subject to the platforms’ terms and the client’s accounts. PitchCraft is not liable for platform outages, policy enforcement actions, suspension of ad accounts or changes in feature sets beyond our reasonable control.

9. Privacy and cookies

Personal information is handled as described in our Privacy Policy. Cookie practices are described in our Cookie Policy. Those documents form part of your understanding of how the site operates. Nothing in these Terms limits rights you may have under PIPEDA that cannot be waived.

10. Disclaimers of warranty

THE SITE AND ITS CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW. We do not warrant that the site will be uninterrupted, error-free, free of harmful components, or that content will be current at all times. Manitoba consumer protection statutes may grant rights that cannot be excluded; nothing here is intended to unlawfully limit such non-excludable rights for individuals who qualify as consumers under those statutes.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PITCHCRAFT INC., ITS DIRECTORS, OFFICERS, EMPLOYEES AND CONTRACTORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE OR EXEMPLARY DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE OR RELIANCE ON ITS CONTENT, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR AGGREGATE LIABILITY ARISING OUT OF SITE USE SHALL NOT EXCEED ONE HUNDRED CANADIAN DOLLARS (C$100). Limitations in commercial engagement agreements (including caps relating to fees paid) apply separately to contracted services and are not expanded by site browsing.

12. Indemnity

You agree to indemnify and hold harmless PitchCraft Inc. and its personnel from claims, damages, losses and expenses (including reasonable legal fees) arising out of your misuse of the site, your violation of these Terms, or your infringement of third-party rights in connection with materials you submit through the site.

13. Governing law and venue

These Terms are governed by the laws of the Province of Manitoba and the federal laws of Canada applicable therein, without regard to conflict-of-law principles that would apply another jurisdiction’s laws. You agree that the courts of Manitoba sitting in Winnipeg shall have exclusive jurisdiction over disputes arising from these Terms or site use, subject to any mandatory rights you may have to bring proceedings in another forum and subject to arbitration clauses that may appear in separate commercial agreements. You waive objections to venue in Winnipeg grounded on inconvenience to the extent permitted by law.

14. Changes

We may revise these Terms by posting an updated version with a new “Last updated” and, where we change the effective date, an updated “Effective from” date. Material changes apply prospectively. Continued use of the site after the effective date constitutes acceptance of the revised Terms for site use. For material changes affecting contracted clients, notice mechanisms in those contracts apply.

15. Severability and waiver

If any provision of these Terms is held unenforceable, the remaining provisions continue in effect. Failure to enforce a provision is not a waiver of the right to enforce it later. These Terms constitute the entire agreement regarding site use and supersede prior website terms, except for commercial contracts and privacy notices which remain distinct instruments.

16. Contact for legal notices

Legal notices concerning these Terms may be sent to PitchCraft Inc., 330 St. Mary Avenue, Suite 300, Winnipeg, MB R3C 3Z5, Canada, with a copy to [email protected]. Privacy notices should use [email protected] as described in the Privacy Policy.

17. Additional clarifications for procurement readers

Organisations comparing agencies often request warranty language that collides with the realities of paid media and organic acquisition. For clarity: PitchCraft warrants that it will perform contracted services with reasonable skill and care typical of a professional Canadian marketing agency as set out in the applicable statement of work. That performance warranty is categorically different from guaranteeing marketplace outcomes. Rankings, cost metrics and conversion rates are emergent properties of complex systems. Our craft improves the probability and quality of learning loops; it does not abolish uncertainty.

Similarly, references to “AI” tooling inside client stacks do not convert the engagement into a software licence. References to “analytics setup” do not make us your outsourced IT department. References to landing-page recommendations do not create an obligation to redesign your entire digital property. Scope is what the signed document says — nothing more. Website narratives are invitations to brief, not silent expansions of liability.

If you require vendor onboarding questionnaires, insurance certificates, accessibility statements for specific properties, or security exhibits, request them during commercial onboarding. We respond within reasonable timelines during business hours Central Time. Public site materials will not enumerate every insurance endorsement or security control; such details belong in controlled questionnaires.

18. Force majeure (site context)

We are not liable for failure to provide continuous site availability due to events beyond reasonable control, including utility failures, denial-of-service attacks, labour disputes, natural events, pandemic restrictions, or failures of upstream hosts. Hosting on Canadian and North American infrastructure is an operational preference stated for transparency, not a guarantee of zero downtime or data residency under all subprocessors without contractual specification.